Venue Starter SystemPowered by BrandWave for Events · In partnership with Venue Owners & Planners Org

Refined modern event venue interior with warm architectural lighting

A 12-Week Venue Business and Booking-System Buildout

Build the Business Behind Your Venue Before Opening Day.

Venue Starter System helps committed new and pre-opening venue owners clarify their business model, pricing, packages, sales process, and client journey—then build the connected BrandWave systems needed to manage inquiries, tours, quotes, contracts, deposits, onboarding, and follow-up.

You are already building the venue. We help you build the business that will book it.

A practical planning and fit conversation for serious new and pre-opening venue owners.

The Building Is Only Half the Business

Your Venue Can Be Beautiful and Still Be Unprepared to Book Clients.

New venue owners spend months making decisions about property, construction, permits, financing, design, furnishings, and vendors. Then the first serious inquiry arrives.

The prospect wants to know whether their date is available. They want pricing. They want to schedule a tour. They want to understand the packages, contract, deposit, and next steps.

Without the business and booking process already in place, those early opportunities can become slow responses, inconsistent quotes, scattered communication, unclear expectations, and lost dates. Venue Starter System helps you put those pieces in place before opening day.

01Inquiry
02Tour
03Quote
04Contract
05Deposit
06Confirmed Booking
07Client Onboarding

01Inquiry
02Tour
03Quote
04Contract
05Deposit
06Confirmed Booking
07Client Onboarding

Move From Scattered Launch Decisions to a Venue Business That Is Ready to Respond and Book.

Before Venue Starter System

Your venue concept is still difficult to explain.
Pricing and packages are being guessed or revised constantly.
Inquiries arrive in different places.
Follow-up depends on memory.
Tour scheduling requires manual back-and-forth.
The path from proposal to contract and deposit is unclear.
Client communication is scattered.
You are unsure what must be built first.

After the Core Buildout

Your venue concept and ideal client are clearly defined.
Your pricing and packages have a strategic foundation.
Every inquiry has an organized destination and next step.
Tour requests, confirmations, reminders, and follow-up have a process.
The booking path from pricing to contract and deposit is mapped.
Clients receive clear communication after booking.
BrandWave supports the journey through connected forms, workflows, reminders, and tracking.
You have a practical launch-readiness plan.

Designed for Committed New and Pre-Opening Venue Owners

Venue Starter System is for owners who have moved beyond casually exploring the idea and are actively preparing to create or launch a venue business.

You have secured a property, are under contract, or are actively searching with a serious funding or acquisition plan.
You are building, renovating, converting, purchasing, or leasing a venue.
You expect to open within approximately the next 3–12 months.
You are beginning to receive interest before the venue is complete.
You want to pre-book dates or begin building demand before opening.
You need support with pricing, packages, tours, sales, client experience, or booking systems.
You want experienced guidance while you make foundational decisions.

This may not be the right fit if:

You are casually considering opening a venue without an active property or funding direction.
You want someone to make every business decision for you.
You are looking for unlimited private consulting or unlimited custom development.
You are an established venue seeking only a workflow cleanup.

Strategy, Sales, and Systems—Built to Work Together

Venue Business Foundation

Led primarily by Susan

Owner readiness and launch priorities
Vision and goals
Venue concept
Niche and positioning
Ideal client
Business model
Rental-only versus all-inclusive decisions
Vendor partnership strategy
Operational readiness

Pricing, Packages, and Profit

Led primarily by Susan, with system support from Jenna

Event costs
Operating overhead
Owner compensation
Target profit margin
Package structure
Add-on menu
Inclusions and exclusions
Package boundaries
Pricing inputs needed for quoting and payments

Sales and Client Journey

Shared between Susan and Jenna

Inquiry process
Tour process
Quote or proposal process
Booking path
Contract and deposit path
Client onboarding
Event-detail collection
Client communication
Follow-up expectations
Review and referral process

BrandWave Booking System

Led primarily by Jenna

BrandWave account foundation
Venue booking pipeline
Inquiry intake and lead capture
Business phone and text-messaging readiness
Tour intake and scheduling
Email and text follow-up
Booking details form
Venue and add-on pricing configuration
Live Venue Quote or Guided Inquiry
Contract and payment workflows
Client portal
Event-detailing form
Client onboarding
Reporting and source tracking
System testing and launch-readiness review

Launch Support and Training

Shared between Susan and Jenna

Venue strategy and sales guidance
BrandWave training
Workflow troubleshooting
Pricing and package refinement
Tour and sales support
Launch-decision support
Real-world system review as inquiries begin arriving

What We Build During the First 12 Weeks

Phase 1 · Weeks 1–4

Venue Business Clarity

Week 1

Business Assessment and Launch Priorities

Assess where the venue stands, identify the largest gaps, and establish the first priorities.

Week 2

Vision, Goals, and Venue Business Blueprint

Clarify the venue concept, short- and long-term goals, and business direction.

Week 3

Venue Niche and Offer Direction

Define the event types, service model, inclusions, exclusions, and differentiation.

Week 4

Ideal Client and Client Experience

Clarify who the venue is built for and what those clients need to feel confident booking.

Phase 2 · Weeks 5–8

Pricing, Packages, and Workflow

Week 5

Pricing That Supports Profit

Account for costs, fees, overhead, owner pay, and target profit margin.

Week 6

Services and Package Structure

Finalize packages, add-ons, deliverables, boundaries, and pricing language.

Week 7

Lead-to-Booking Workflow Map

Map what happens from the first inquiry through the confirmed booking.

Week 8

Core Processes and Communication Templates

Create repeatable steps and client-facing email and text templates.

Phase 3 · Weeks 9–12

Booking System, Sales, and Launch Readiness

Week 9

Marketing Foundation and Lead Capture

Connect the venue message, visibility channels, inquiry forms, waitlist, and source tracking.

Week 10

BrandWave Booking System Buildout

Configure the core forms, workflows, pipeline, communication, pricing, contract, payment, portal, and onboarding systems.

Week 11

Tours, Sales, and Closing

Define the tour experience, sales conversation, objection handling, and post-tour follow-up.

Week 12

Client Journey and System Testing

Test the complete experience from inquiry through booking, payment, onboarding, and event-detail collection.

Not Just More Information—A Working Venue Business Foundation

A defined venue business direction

A clearer ideal-client profile

A practical pricing and profit foundation

Defined packages and add-ons

A mapped inquiry-to-booking journey

A repeatable tour and follow-up process

Core communication templates

A configured BrandWave account

An organized venue booking pipeline

Inquiry and booking-detail forms

Tour scheduling and reminders

A Live Venue Quote or Guided Inquiry path

Contract, invoice, deposit, and balance workflows

Client portal and onboarding process

Event-detailing form and workflow

Review and referral process

Source tracking and basic reporting

A tested launch-readiness plan

Final deliverables may be adapted to the venue's readiness, packages, business model, and technical requirements.

Support Continues as the Venue Moves Into Real-World Use

After the initial 12-week buildout, clients move into a lighter Launch Runway support period as they approach opening, begin receiving inquiries, and use the business and booking systems in real sales conversations.

Venue Strategy and Sales Support with Susan

Pricing and package questions
Tour process
Sales conversations
Client experience
Operational decisions
Launch decisions
Booking momentum

Systems and Implementation Support with Jenna

BrandWave usage
Inquiry flow
Tour and follow-up workflows
Quote and contract paths
Payment and onboarding workflows
Reporting and source tracking
System troubleshooting and refinement

Launch Runway support is intended for coaching, review, training, and reasonable refinement. It does not include unlimited private consulting, unlimited custom development, or major system rebuilds.

Two Areas of Expertise. One Connected Venue Launch Plan.

Venue Owners & Planners Org

Susan Landfried

Venue Business Strategy · Venue Owners & Planners Org

Susan has spent over 40 years in the wedding industry and is the owner and operator of The Rocking L Ranch Wedding Venue in Florida since 2013. She is the founder of Venue Owners & Planners Org and the WED.ED Academy, where she helps new and aspiring venue owners avoid the obstacles she learned the hard way.

Venue business strategyPricing and packagesTours and salesClient experienceOperational readiness

BrandWave

Jenna Nelson

BrandWave for Events

Jenna is a 20-year event-industry veteran and the founder of BrandWave for Events. She helps venue businesses connect inquiry capture, tours, quotes, contracts, payments, communication, follow-up, and reporting in one venue-focused system.

Inquiry and booking systemsTour and follow-up workflowsContracts and payment pathsClient communicationMarketing and source tracking

Susan helps shape what the venue business, offer, sales process, and client experience should be. Jenna helps turn those decisions into a connected BrandWave system that supports the client journey.

Venue Starter System Investment

Two straightforward ways to invest in the 12-week buildout, followed by optional ongoing support as your venue moves toward opening.

Pay in Full

$5,500one-time

Full 12-week done-with-you buildout
Venue business foundation and pricing
Complete BrandWave booking-system setup
Launch-readiness testing and review

Payment Plan

$1,900× 3 payments

Three payments of $1,900 spread across the buildout ($5,700 total).

Everything included in the pay-in-full option
Payments aligned to the 12-week timeline
Same strategy, sales, and systems buildout

Launch Runway Support

Optional ongoing support after the 12-week buildout, as you approach opening and begin receiving real inquiries.

$147per month

Final deliverables and software access terms are confirmed during the Venue Launch Plan Call based on your venue's stage and needs.

Frequently Asked Questions

Build the Business Before Opening Day

Make Sure Your Venue Is Ready When the First Serious Inquiry Arrives.

Book a Venue Launch Plan Call to discuss where your venue stands, what still needs to be built, and whether Venue Starter System is the right next step.

https://book.leadconnectorhq.com/app/slots/MBl287PH3Ucyi7QYPqIA · /booked-before-you-open

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