Venue Starter SystemPowered by BrandWave for Events · In partnership with Venue Owners & Planners Org
    Free Video Training for New Venue Owners

    Build the Venue. Build the Business. Start Booking With Confidence.

    The Booked Before You Open video library brings together venue-business strategy and connected booking systems to help new owners understand what should be in place before opening day.

    The Booked Before You Open Series

    Your Sales Clock Starts Before Your Construction Clock Ends

    Why venue owners need to build the business and booking process before the property is fully ready.

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    Episode 02Coming soon — video link to be added. Get New Trainings by Email

    The Venue Opening Checklist: What Most New Owners Forget

    A walkthrough of the most important business, pricing, marketing, inquiry, tour, and booking pieces to prepare before opening day.

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    Episode 03Coming soon — video link to be added. Get New Trainings by Email

    What Needs to Happen Before Your First Inquiry Comes In

    What to prepare for lead capture, first response, tour scheduling, pricing, contracts, deposits, and follow-up.

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    Episode 04Coming soon — video link to be added. Get New Trainings by Email

    Pricing Your Venue Before You Have Market Feedback

    How to approach packages, costs, margins, positioning, and early pricing without underpricing from fear.

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    Episode 05Coming soon — video link to be added. Get New Trainings by Email

    Rental Only vs. All-Inclusive: Which Model Fits Your Venue?

    Compare operational complexity, profit opportunity, partnerships, client expectations, and business fit.

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    Episode 06Coming soon — video link to be added. Get New Trainings by Email

    The First 12 Weeks of Building Your Venue Business Foundation

    Understand what should happen first, what can wait, and how to build the venue business in the right sequence.

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    Episode 07Coming soon — video link to be added. Get New Trainings by Email

    What Software a New Venue Actually Needs

    A plain-language look at the systems needed for inquiries, tours, quotes, contracts, deposits, texts, communication, and follow-up.

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    Episode 08Coming soon — video link to be added. Get New Trainings by Email

    How to Sell a Venue Before It Is Finished

    Explore hard-hat tours, renderings, founder stories, pre-opening interest, trust-building, and early booking momentum.

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    Episode 09Coming soon — video link to be added. Get New Trainings by Email

    Why New Venues Lose Leads Before They Realize It

    Learn how slow responses, scattered inboxes, unclear next steps, and inconsistent follow-up cause valuable opportunities to disappear.

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    Episode 10Coming soon — video link to be added. Get New Trainings by Email

    From Inquiry to Booked: The Client Journey Every Venue Needs

    Walk through the complete path from first contact to tour, quote, contract, deposit, confirmed booking, and onboarding.

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    Ready to Build This for Your Venue?

    Turn the Training Into a Working Venue Business and Booking System.

    Venue Starter System is a 12-week done-with-you buildout that combines Susan's venue-business strategy with Jenna's BrandWave systems and implementation expertise.

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    You Don't Have to Piece This Together Alone.

    If the videos are helping you see what your venue still needs, the next step is to create a clear build sequence for your business, pricing, sales process, client journey, and booking systems.

    Get the free checklist
    Free ChecklistBook a Venue Launch Plan Call