Venue Starter SystemPowered by BrandWave for Events · In partnership with Venue Owners & Planners Org

Atmospheric interior of a modern event venue under renovation, mid-transformation

Free Checklist for New and Pre-Opening Venue Owners

You're Building the Venue.
Now build the Business That Will Book It.

Download Booked Before You Open: The New Venue Launch Checklist and discover the 20 business, pricing, marketing, and booking pieces to put in place before you begin promoting your venue, scheduling tours, and accepting dates.

Your venue may still be under construction, but potential clients may already be searching. Make sure you are ready when the first inquiry arrives.

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Free instant download. Practical guidance for serious new and pre-opening venue owners.

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Your Sales Clock May Start Earlier Than You Think

Opening Day Is Too Late to Figure Out What Happens When Someone Wants to Book.

New venue owners spend months making decisions about property, construction, design, permits, and financing. But while the physical venue is taking shape, potential clients may already be searching for dates, pricing, tours, and answers.

The checklist will help you identify what must be ready behind the scenes so interested clients are not met with scattered information, slow responses, unclear pricing, or an improvised booking process.

Build Interest

Begin capturing attention and inquiries before the venue is finished.

Capture and Respond

Make sure every inquiry is received, answered, and guided professionally.

Guide the Client Toward Booking

Lead interested clients from tour to proposal, contract, and confirmed date.

What You'll Evaluate Before Opening Day

Venue Direction

Clarify what kind of venue business you are building, who it is for, and what must be decided first.

Pricing and Packages

Make sure your pricing, costs, margins, packages, add-ons, and boundaries are clear enough to sell.

Inquiry Readiness

Decide where inquiries go, who responds, what information you collect, and what happens next.

Pre-Opening Interest

Build a waitlist or interest list before the venue is complete, and collect the information needed to prioritize early leads.

Tours and Bookings

Map how someone moves from inquiry to tour, proposal, contract, deposit, and confirmed date.

Marketing Foundation

Create a clear path from Google, social media, referrals, and advertising into an organized inquiry and follow-up process.

Created for Venue Owners Who Have Moved Beyond the Dreaming Stage

This checklist is for committed new and pre-opening venue owners who are actively preparing to turn a venue idea or property into a functioning business.

You are actively searching for, purchasing, or leasing a venue property.
You are building, renovating, or converting a property.
You expect to open within approximately the next 3–12 months.
You want to begin building interest before construction is complete.
You need clarity around pricing, packages, inquiries, tours, contracts, deposits, and communication.
You want to open with a real business and booking process—not figure everything out after leads begin arriving.

Still early in the process? The checklist will help you understand what is ahead and which decisions can wait.

Venue Strategy Meets Connected Booking Systems

Venue Owners & Planners Org

Susan Landfried

Venue Business Strategy · Venue Owners & Planners Org

Susan has spent over 40 years in the wedding industry and is the owner and operator of The Rocking L Ranch Wedding Venue in Florida since 2013. She is the founder of Venue Owners & Planners Org and the WED.ED Academy, where she helps new and aspiring venue owners avoid the obstacles she learned the hard way.

Venue business strategyPricing and packagesTours and salesClient experienceOperational readiness

BrandWave

Jenna Nelson

BrandWave for Events

Jenna holds a BS in Event Management from the Rosen College of Hospitality Management and has spent over 20 years as a corporate event planner and destination management professional. She has worked directly with over 100 venues across the country and is an active member of MPI, ILEA, and TWESA.

Inquiry and booking systemsTour and follow-up workflowsContracts and payment pathsClient communicationMarketing and source tracking

Together, Susan and Jenna help new venue owners build both sides of the business: the venue strategy that guides the decisions and the connected systems that help turn interest into bookings.

Need More Than a Checklist?

Build the Business Behind Your Venue in 12 Structured Weeks.

Venue Starter System is a done-with-you venue business and booking-system buildout for committed new and pre-opening venue owners.

Susan and Jenna help clients clarify the business foundation—including positioning, ideal clients, pricing, packages, sales, and the client journey—then build the BrandWave systems needed to manage inquiries, tours, quotes, contracts, deposits, onboarding, communication, and follow-up.

Refined finished modern event venue interior with warm lighting

Your Opening Day Checklist

Make Sure Your Venue Is Ready When the First Inquiry Arrives.

Download the checklist and identify the most important business, marketing, and booking pieces you still need to build.

Keep Learning

Your Checklist Is Only the Beginning.

After downloading the checklist, you'll also receive access to the Booked Before You Open video series, featuring practical conversations about pricing, packages, inquiries, tours, marketing, booking systems, and selling a venue before it is finished.

Explore the video library

Get the Free Checklist

You're Building the Venue.Now build the Business That Will Book It.